In-Person Seminar: Build Your Marketing Machine

If one of your New Year's resolutions is to grow your business and get new clients, you’ll need a strategy and a marketing plan. Join us for a hands-on workshop where you’ll learn which are the most effective, and least expensive, marketing tools for freelancers.
When: Wednesday, January 20, 6:30 - 8:30 pm
Where: Empire Building, 15 Metro Tech Center, Brooklyn, NY
Price: $30 Freelancers Union members, $40 non-members

Special Offer: All seminar attendees have the opportunity to purchase the print version of the 2010 Marketing Plan + Calendar at the discounted rate of $20. If you are interested, when registering select the price that includes the calendar.

Register online now

Communicate relevantly with people

Career Tip of the Week

One of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience's needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

Why January is the Perfect Time to Look for a New Position

Most employers set their new budgets in January of each year. Come January they have fresh budgets that they can use to pay new salaries and bring in new people.

There is typically a lot of "pent up demand" once these new budgets are passed and hiring organizations are eager to bring people in and do so quickly once they have the funds to do so. After months of not having authorization, or funds to pay new salaries, employers can now hire people to fill vacant positions in all sorts of departments.

There are also some other less pleasant reasons why January is a busy hiring month:

• Most employers have reviews towards the end of the year where they ask certain people to leave that they plan on replacing with "fresh talent". There are some major Fortune 500 organizations out there that even annually fire any employee who has been reviewed in the "bottom 10%" of employees more than two years in a row.
• Hiring organizations also know that many people are likely to leave each year after bonuses are awarded (or not rewarded) in December or early January and plan their hiring accordingly.

All of these things "converge" as it were to make January a very active hiring month for employers.

Be a Spartan and Not an Athenian in Your Job Search

Career Tip of the Week

In your job search, you need to be more of a Spartan than an Athenian. While Spartans in ancient Greece focused on discipline, self-denial, and simplicity, Athenians leaned towards culture, intellectualism, and debate. Today we have an Athenian tendency to put ourselves in a comfort zone and spend more time complaining than appreciating the value of our work. This needs to change. In your job and job search, you need to be a Spartan. You need not quit the job if you are unhappy with the work conditions or you do not like your boss. Instead, you need to make it work. You need to only accept victory.

CreativeConnects Happy Hour

Join us for CreativeConnects, a free social event hosted by The BOSS Group for creative, marketing and interactive professionals. Come network with colleagues, meet new people, keep up with industry news and get leads on jobs and business opportunities.

No formal program, no RSVP required, lite bites courtesy of The BOSS Group.

Where
The Shannon Rose Irish Pub
(see below for directions)

The 7 deadly sins of résumé design

So you’ve labored with sweat and tears writing your résumé, and now you’re all set to turn it into a magnificently designed creation. Unfortunately, with the freedom of modern computers and fancy software, comes huge opportunities for abuse. When it comes to résumés, both non-designers and professional designers commit some almost unforgivable sins. Here are the 7 deadly sins of résumé design and how to repent: