Design Firm Management
By Shel Perkins
If you're interested in becoming a graphic designer, there are four essential skill sets that you must possess. See how you measure up!
Talent
The first requisite is talent. You must have an instinctive ability to exercise good judgment in manipulating the formal elements of visual communication such as contrast, scale, color, pacing, and typography. You must be able to use them effectively to develop new and appropriate visual solutions to complex communications problems. If you don't possess this creative ability, or the potential to develop it over the course of your education, then you are not cut out to be a graphic designer.
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