How to answer the "Why You?" Question

by Rob McGovern

Recently I interviewed "Bob" for a job at Jobfox. His first response told me he doesn't "get" the new normal job market. I asked him why we should choose him for the job, and he answered, "Because this position would give me an opportunity to learn a new skill set, as well as work for an exciting high-growth company."

Huh?

We should pick you so you can learn and do exciting things? Did someone give you the idea that we were a benevolent university that paid people to learn and have fun? Virtually every corporation's charter states that the company exists to make profits for its owners. The fact that people have fun and learn things is extraneous in this job market.

The mistake this job seeker made was employing a 2007 job seeker's attitude. Back then it really was all about the job seekers, and employers pitched you on why you should join an organization. Now, it's reversed. Your objective is to convince the employer that you can help them achieve their business goals.

Bob would have been much better served by responding to the "Why you?" question with, "I think I'm the best qualified person to come in and solve your Web analytics problem. Not only do I have three years experience using your chosen Web tool but I'm also willing to work long hours and to commit myself to this position." With this response Bob would have positioned himself as the answer to the problem the employer was trying to solve.

This change of tone and approach should permeate every communication you have with a potential employer. For example, the objective statement in your resume should talk about what you can do for the company, not what you want for yourself. The same goes for your cover letter, follow-up letters, and phone calls. When the hiring manager is interviewing you for a position, he or she needs to feel like they can just plug you into the departing person's desk and the problem will be solved.

I hope you find this information helpful as you tune your job search.