How to answer the "Why You?" Question

by Rob McGovern

Recently I interviewed "Bob" for a job at Jobfox. His first response told me he doesn't "get" the new normal job market. I asked him why we should choose him for the job, and he answered, "Because this position would give me an opportunity to learn a new skill set, as well as work for an exciting high-growth company."

Huh?

We should pick you so you can learn and do exciting things? Did someone give you the idea that we were a benevolent university that paid people to learn and have fun? Virtually every corporation's charter states that the company exists to make profits for its owners. The fact that people have fun and learn things is extraneous in this job market.

The mistake this job seeker made was employing a 2007 job seeker's attitude. Back then it really was all about the job seekers, and employers pitched you on why you should join an organization. Now, it's reversed. Your objective is to convince the employer that you can help them achieve their business goals.

Bob would have been much better served by responding to the "Why you?" question with, "I think I'm the best qualified person to come in and solve your Web analytics problem. Not only do I have three years experience using your chosen Web tool but I'm also willing to work long hours and to commit myself to this position." With this response Bob would have positioned himself as the answer to the problem the employer was trying to solve.

This change of tone and approach should permeate every communication you have with a potential employer. For example, the objective statement in your resume should talk about what you can do for the company, not what you want for yourself. The same goes for your cover letter, follow-up letters, and phone calls. When the hiring manager is interviewing you for a position, he or she needs to feel like they can just plug you into the departing person's desk and the problem will be solved.

I hope you find this information helpful as you tune your job search.

Is more education a possible solution?

By Rob McGovern

As the recession continues, many job seekers are struggling to come up with a "Plan B." Many people have been contacting me about whether to go back to school, either for new skills training or for an additional degree.

In this email I'll attempt to answer the flood of questions I've received on this topic. As you know, continuing education is costly from both a financial and time standpoint. To make matters worse, it's not a sure bet. Meaning, you could devote six months to a particular set of courses, only to find that it did little to improve your marketability.

What's the solution?

Over the years I've seen people make many good "bets," using additional education as a way to transition to a better place in the economy. Here are the situations where I've seen it work best:

• Transitioning out of an out-of-favor profession.
  
  One of the cruel aspects of a deep recession is that it exposes the inherent weaknesses of the economy. There are a large number of automobile industry people learning that lesson today. If you're in a profession that is being permanently impacted by this downturn, it might be wise to consider more education as a way to transition to a better place. For example, if you are a print journalist in the newspaper or magazine industries, which are being hammered in this recession, this might be the time to take courses in online journalism or online advertising.
• Reinventing yourself.
  
  There are a remarkable number of industries where there are still huge shortages of people. In many cases, the cost of entry is a degree or certification, and many job seekers are deciding to bite the bullet and reinvent themselves. At Jobfox we continue to hear about people shortages in professions such as Software Development, Physical Therapy, Nursing, Web Design, Alternative Energy, Online Advertising, and Government. While going back to college is an option, in many cases you can find accelerated courses at specialized institutions designed to help professionals make transitions. I think you'd be surprised to know the number of education options that are available in most major metro areas.
• Demonstrating commitment to future employers.
  
  When this recession finally ends, many job seekers will face the challenge of explaining what they were doing during their extended period of unemployment. The ability to tell an employer that you were acquiring new skills and education would send a very positive message in an interview. This is particularly important for the youngest of professionals, many of whom haven't found jobs after college. You don't want to leave an employer with the impression that you were just "hanging out" during this period.

I hope you find this information helpful in your job search.