Accentuate the positives: Let your personality and prowess win you projects.
If you are a creative professional about to strike out on your own, in a way you have it made. Strange as it may sound, when starting a business (or a career) the fact that no one has heard of you can work to your advantage. As a relative unknown, you have the luxury of being able to construct an image precisely the way you want it to be built. Firms or individuals who are seeking to “relaunch” themselves may have reputations or perceptions that need to be overcome, but novices do not have this concern.
Whether you actually are a newbie, or you’ve simply decided to adopt a higher profile with your marketing, an assessment of current market conditions and some clarity about your own goals will be valuable tools. A good place to begin is by answering some basic questions:
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